This is a display of the branding behind a new design concept for a streaming service targeting the 18-30 demographic for the BBC.
A project creating a design concept for a new streaming service targeting the 18-30 demographic for the BBC. Using an existing, popular and recognised brand in British society was challenging but very fun project. This helped develop my understanding for interface design as well as develop my skills in after effects as I used this to create my animations.
Here is an advertisement introducing the audience to the new brand. This is my most successful animation, created using Adobe After Effects.
"Like' Animation. Could be used as a short instagram marketing video for the reveal of the app. Also demonstrates how the feature would work in the app.
Animated logo. To be used on advertisements and feature on social media sponsors. Also apart of the marketing reveal for the new app.
Final Interface Designs, featuring: Log in, Explore, Home page, Profile Icon builder, Profile interests, Friends.
This app is an additional service to the BBC targeting the 18-30 demographic, with a rough cost of £5 a month. This subscription allows you to access YourBBC which is a completely customisable app featuring the BBC content you chose all in one place. It also encourages interaction with friends on a small scale, allowing content to be shared. The brand also using art and design work from within the creative community within the customisation to encourage creativity and allowing the creative community to get involved within a mainstream app. The profile icons are unique and represent the users in creative, non stereotypical, genderless, race-less representations whilst allowing customisation and individuality.
